Self-initiated concept for a music and arts event identity in London. The concept was pitched to Prolly and will be used as a identity for the next event.
The event showcases both a plethora of contemporary dance music, and a small collection of fine art pieces, by a selection of London art students. The identity of the event presents itself as contemporary, yet whimsical, much like the internet slang term "Prolly" that it is named after. By presenting itself this way, the identity aims to set itself apart from the seemingly endless supply of overly serious student-led art/music events in London.